Monday, October 17, 2005

Trust, the Key to Success By Tom Antion

Not everyone is comfortable putting their personal information online. It is up to you to make customers feel at ease while they do business with your company. This means boasting your reputable name on your site with the Verisign Banner or the Better Business Bureau seal. These are not just added accessories to make your site look pretty this is your good name hard at work.

You’d be surprised how easy it is to turn someone into an e-shopper. The security of a shopping cart allows customers to know instantaneously that everything is OK and that their credit card number is in fact not lost in cyberspace. When gaining the trust of a potential customer, it is important to go the extra mile. I e-mail my customers numerous times to make sure they are happy with their product, and to ask about their success. All of this may seem time consuming, but it is worth it. My clients have come to expect reliability and honesty from me, and I would have it no other way.

Even if you do all of the things I have outlined to build up this trust, your good name can be lost immediately with the sale of one shabby product. Your business is your top investment so it is important to make sure there is plenty of value in everything you produce.

Here are a couple sites where you can be rated and/or apply for a seal of approval:

http://veribiz.com/
http://www.internettradebureau.com/
http://www.e-safecertified.com/
http://www.truste.com/
http://epubliceye.com/


Friday, October 14, 2005

How to Get Your Video Production Right the FIRST Time By Tom Antion

I’ll cut to the chase. To make your video look right, you have to wear makeup. Sorry guys, be macho if you want, but when you have a five o’clock shadow after you just shaved, don’t say I didn’t warn you. The harsh lights used in studios penetrate several layers of skin that would appear a lot healthier if you had just put on some powder. It gets worse… baldness seems to be highlighted by cameras for some reason, get over it and put on some makeup. Don’t forget your nose and forehead, and always reapply during a break; you’ll thank me later.

While we’re on the vanity of things; clothes. Don’t wear gaudy prints, black, red or white. When you review your video, you want to see yourself rather than your outfit.

OK, now that that is out of the way, onto cameras. You’ll want preferably three cameras to ensure you have captured your speech and your audience from all angles. In order for your video to be of the best possible quality you’ll want to use Beta Cam, mini DV, or at the absolute worst, SVHS or HI8. Also, to have your video look great you should use professional operators and a director if they are using multi-cameras and a control room.

Lighting is the most important element when planning a video production. I have videos that were shot on poor quality cameras, but look great thanks to the right lighting.

If the organization is doing the editing, be right there in the suite as they do it. Ultimately, no matter what you have bartered, this is your finished copy and you should have a say in what is cut and what is not.

Lastly, scatter microphones throughout the audience. This will allow you to hear real reactions without the filters of lapel microphones.

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Internet Association Of Information Marketers

Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book "Wake 'em Up Business Presentations" and "Click: The Ultimate Guide to Electronic Marketing." It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his client's needs.


Monday, October 03, 2005

Ten Tips Articles By Tom Antion

“Ten Tips” articles are the easiest piece to write because they are made up of only an introductory paragraph, your Ten Tips, and a conclusion. Print editors love these because they can easily be shortened if there is a lack of available space.
Your articles can be used in book chapters, on websites, in E-zines and anywhere else you would like to put them. If you publish an article in a magazine, that publication now holds some or all of the rights to your work. Compiling many articles into one book works well, but what happens if other people own the copyrights? Read on.
First off, there are many rights involved with publishing your work. I only give up all rights if it is a big magazine, and in all other cases, I give up what I absolutely must in order to still get published. If you have an opportunity to be published in Newsweek or some other large publication, that is a far bigger deal than having to rewrite a portion of your book. So don’t give up all of your rights unless you absolutely have to. Especially be sure never to give electronic rights to a print publication unless you receive some money for it.
For other information on publication rights check out these sites:
http://www.authorsguild.org Do a search on this site for the keyword “rights”
http://www.writerswrite.com/journal/dec97/cew3.htm A Novice Writer’s Guide to Rights
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Internet Association Of Information Marketers

Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book "Wake 'em Up Business Presentations" and "Click: The Ultimate Guide to Electronic Marketing." It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his client's needs.more than 87 different industries and is thoroughly committed to his client's needs.

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